One year ago today, Firebrand was born with an announcement made at Advertising Week in New York. And for 90 illustrious days, she dazzled commercial lovers all across TV, Web and Mobile. Firebrand launched with much fanfare with the premise that the much-maligned 30-second spot was not unwanted by consumers but just misplaced as an interruption to programming. With Firebrand's CEO, John A. Lack at the helm (one of the original founders of MTV), she sought to reach young viewers by doing for commercials what MTV did for music videos: turn the promotional material into content itself.
Firebrand presented a streaming video web site and synchronous nightly hourly TV program featuring the best of the best commercials.
In its short existence, Firebrand delivered millions of TV viewers each week, over 250,000 unique visitors online and nearly 100,000 mobile downloads. Not a bad beginning for users actually making a choice to watch great commercials.
We remember you Firebrand...you inspire us everyday.
Thursday, September 25, 2008
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1 comment:
i loved firebrand... some of the greatest commercials on demand (on the web). will it ever come back?
may it RIP for now.
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