Palin and Couric - Saturday Night Live

"Saturday Night Live hasn't been this dead on with political satire since the days of Chevy Chase"

Firebrand 09-25-07 to 03-01-08

One year ago today, Firebrand was born with an announcement made at Advertising Week in New York. And for 90 illustrious days, she dazzled commercial lovers all across TV, Web and Mobile. Firebrand launched with much fanfare with the premise that the much-maligned 30-second spot was not unwanted by consumers but just misplaced as an interruption to programming. With Firebrand's CEO, John A. Lack at the helm (one of the original founders of MTV), she sought to reach young viewers by doing for commercials what MTV did for music videos: turn the promotional material into content itself.

Firebrand presented a streaming video web site and synchronous nightly hourly TV program featuring the best of the best commercials.

In its short existence, Firebrand delivered millions of TV viewers each week, over 250,000 unique visitors online and nearly 100,000 mobile downloads. Not a bad beginning for users actually making a choice to watch great commercials.

We remember you Firebrand...you inspire us everyday.

What Inspired Me to Write a Blog Today

I love what technology has done to bring us closer...As I sift through the barrage of information I get each day...I search for the big ideas in the heap of overload. Ideas and little gems of information. Our job as marketers is to understand consumer behavior (not just our own?) and how entertainment and media are evolving every day. I hear many kindred spirits out there speaking and sharing..I hear you and am inspired to share and play my part in this marketing socialization.

Today I heard that in this world of twittering Mad Men...I can still be a girl. Has anyone seen Tina Fey's purse?